We’re thrilled to announce that Gartner has named TrueMed a “Cool Vendor” in its prestigious report, Cool Vendors in AI Governance and Responsible AI. This recognition highlights our innovative approach to counterfeit detection through AI, reinforcing our commitment to advancing responsible AI practices. As counterfeit goods continue to proliferate globally, TrueMed’s selection underlines the urgent need for reliable, AI-driven solutions to protect industries and consumers alike.
Why TrueMed?
With counterfeit goods making up over 5% of global trade, the impact on consumer safety, brand integrity, and market trust is profound. TrueMed’s AI platform offers a highly accessible, cost-efficient method for detecting and investigating counterfeit products across multiple sectors, including pharmaceuticals, electronics, and cosmetics. What sets TrueMed apart is our mobile-based TrueMed Scanner, turning any smartphone into a powerful counterfeit detection tool without the need for specialized equipment. This accessibility is particularly beneficial for small and midsize businesses that previously lacked the resources for advanced counterfeit detection.
Addressing Counterfeits with AI Innovation
At TrueMed, we believe that effective counterfeit detection must be both proactive and scalable. Our technology not only identifies counterfeit items but also tracks and analyzes patterns to uncover the root causes and sources of these illicit products. This broader analysis empowers manufacturers, distributors, and even law enforcement agencies to respond to the counterfeit threat with actionable insights.
Our inclusion in Gartner’s report reaffirms that AI’s potential to address counterfeit goods is not just a technological feat but a societal responsibility. As we expand our reach, we’re driven by the goal of reducing counterfeit products and fostering a safer marketplace.
The Road Ahead
Gartner’s selection is a significant milestone for TrueMed, as it validates our approach to responsible AI and highlights the importance of governance in the field. We’re dedicated to continuous improvement and innovation, ensuring that our platform evolves with the growing needs of our clients and industry trends.
Thank you to Gartner for recognizing TrueMed, and to our partners and clients who inspire us to keep pushing the boundaries of what’s possible in AI for good. Together, we’re making strides in the fight against counterfeits and advancing toward a safer, more transparent future.