WHO IT’S FOR

One platform.
Every team that touches brand protection.

Counterfeit investigations don’t begin and end with one department. They involve forensic laboratories, brand protection, quality, regulatory, legal, supply chain, and commercial teams. TrueMed connects every stakeholder with the intelligence they need to investigate faster, coordinate response, and strengthen pharmaceutical brand protection.

Brand Protection Quality & Regulatory Legal & Compliance Supply Chain Commercial & Sales Finance & Operations

The Challenge

Counterfeit medicines are getting more convincing. Your existing tools weren’t built for this.

Your team still relies on laboratory analysis that can take days. Physical samples must be collected, shipped, and tested before an investigation can begin. By the time results arrive, counterfeit products may have already moved through distributors, pharmacies, or new markets.Today's counterfeit threats require intelligence that begins the moment a product is encountered.

How TrueMed Helps

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Authenticate any product in seconds using only a smartphone — no physical sample required

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Train on the artwork file alone — no packaging changes, no implementation delay

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Deploy globally in 24 hours — your entire investigator network, active immediately

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Every scan builds the intelligence model — regional strain analysis compounds over time

TrueMed Products Used

TrueMed LabTrueMed Field

The Challenge

Your processes were built for a paper world. Authentication takes too long and documentation gaps leave you exposed.

Regulatory bodies expect complete, timestamped audit trails, but your current workflows generate paper records that are hard to compile, impossible to search, and easy to lose. Every authentication request means pulling your team from other priorities, and when enforcement action requires reports, the time to compile them is measured in days, not minutes.

How TrueMed Helps

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Every scan creates an automatic timestamped record — nothing to compile, everything searchable

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Integrates with existing lab procedures — no rip-and-replace, no retraining

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AI-generated discrepancy reports with severity grading — ready for regulatory submission

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Full case history accessible to authorized stakeholders in real time

TrueMed Products Used

TrueMed Lab

The Challenge

Your cases stall because the evidence quality doesn't meet the bar. Authentication data is inconsistent, hard to trace, and even harder to explain to a judge.

Law enforcement and regulatory bodies require structured, reproducible, well-documented evidence. When your authentication data comes from inconsistent manual processes — different inspectors, different methods, different labs — it's hard to build a case that sticks. You need evidence that's machine-generated, graded, and traceable from first scan to final report without gaps.

How TrueMed Helps

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AI-generated discrepancy analysis graded by severity — consistent, machine-produced evidence

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Exportable court-ready reports at the click of a button — no manual compilation

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Complete chain of custody from first scan to exported report — no gaps in documentation

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Case management built in — link related scans, products, and incidents into unified enforcement packages

TrueMed Products Used

TrueMed LabTrueMed Field

The Challenge

Suspect products enter your returns process, but confirming what's genuine and what's not takes too long. Diversion patterns go undetected until the damage is done.

The point of return is one of the highest-risk moments in the pharmaceutical supply chain. Products arrive from dozens of markets, in varying conditions, without reliable provenance. Manual inspection is too slow and too inconsistent to catch sophisticated counterfeits. By the time diversion patterns are identified, the products are back in distribution. You need verification at the point of return, not after it.

How TrueMed Helps

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Consumer-facing verification app lets patients check their own product — confidence at the point of dispensing

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Proof-of-protection data your sales team can use in distributor conversations

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Market-level counterfeit intelligence — know which geographies are most exposed before your customers find out

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Documented consumer confidence at scale — aggregated verification activity as a commercial asset

TrueMed Products Used

TrueMed FieldTrueMed Lab

The Challenge

Every counterfeit product puts revenue and reputation at risk.

When patients or pharmacists encounter a product that doesn't perform, or worse, causes harm, they don't blame the counterfeiter. They blame the brand. Your sales team is fielding questions about authenticity they can't answer. Your distributors are nervous. And patient confidence, once lost, is hard to recover. In today's market, trust is part of your competitive advantage. You need tools that help you prove your brand is protected.

How TrueMed Helps

✓

Consumer-facing verification app lets patients check their own product — confidence at the point of dispensing

✓

Proof-of-protection data your sales team can use in distributor conversations

✓

Market-level counterfeit intelligence — know which geographies are most exposed before your customers find out

✓

Documented consumer confidence at scale — aggregated verification activity as a commercial asset

TrueMed Products Used

TrueMed ConsumerTrueMed Lab

The Challenge

Brand protection budgets are under pressure. Every line item that can't prove ROI is at risk at the next planning cycle.

You've seen proposals for anti-counterfeiting measures before: holograms, specialty inks, serialization overlays. Each requires investment in packaging, manufacturing, hardware, or ongoing operational changes. The costs are easy to calculate. The return is much harder to quantify. Finance and operations leaders need brand protection investments that deliver measurable results without creating new operational complexity.

How TrueMed Helps

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No packaging changes, no hardware, no manufacturing line updates — near-zero implementation cost

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Measurable outcomes — counterfeit incident rates, detection speed, and case resolution all tracked

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Deploy in 24 hours — time-to-value measured in days, not quarters

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ROI visible within 90 days — documented reduction in counterfeit incidents, enforcement outcomes, and product return rates

TrueMed Products Used

TrueMed ConsumerTrueMed Lab

One platform.Every team that touches brand protection.

Counterfeit medicines are getting more convincing. Your existing tools weren’t built for this.

Your processes were built for a paper world. Authentication takes too long and documentation gaps leave you exposed.

Your cases stall because the evidence quality doesn't meet the bar. Authentication data is inconsistent, hard to trace, and even harder to explain to a judge.

Suspect products enter your returns process, but confirming what's genuine and what's not takes too long. Diversion patterns go undetected until the damage is done.

Every counterfeit product puts revenue and reputation at risk.

Brand protection budgets are under pressure. Every line item that can't prove ROI is at risk at the next planning cycle.

Speak with Experts Ready to Back your Fight

One platform.
Every team that touches brand protection.