PLATFORM OVERVIEW
TrueMed helps pharmaceutical companies detect counterfeit medicines, investigate suspect products, authenticate existing packaging, and build intelligence that strengthens every future investigation.
TrueMed Lab, Field, and Consumer work as a single platform, sharing case intelligence in real time so every investigation, authentication, and field verification strengthens the next.
Counterfeit medicines are rarely isolated incidents. TrueMed connects related counterfeit cases to identify common origins, reveal emerging counterfeit strains, and build actionable intelligence that helps pharmaceutical companies investigate faster, respond earlier, and strengthen brand protection over time.
Finding the same or highly similar counterfeit artwork in different regions signals larger, potentially international criminal networks. Strain analysis makes these patterns visible, helping teams recognise coordinated operations rather than isolated bad actors.
Counterfeiters frequently change small packaging details to avoid detection. Strain analysis identifies when a new counterfeit represents a variant of an existing strain, linking it back to previous cases and building continuity across your investigative history.
Bad actors often upgrade their artwork but reuse or conserve elements from earlier versions. Strain analysis surfaces these shared fingerprints across counterfeit groups, revealing how operations evolve while still leaving recognisable traces.
The same operation is often responsible for counterfeits across multiple products or brands. Cross-product strain patterns give teams a clearer view of how individual counterfeiters operate and diversify – critical for prioritising enforcement action.
By grouping related counterfeit products into distinct strains, TrueMed reveals where threats are emerging, which markets are being targeted, and how counterfeiting tactics are evolving, helping pharmaceutical companies focus resources where they will have the greatest impact.
Strain analysis feeds back into prevention. By identifying which packaging components are most frequently mimicked, brands can make informed decisions about where current protections are failing and where future security investment should focus.
The biggest shift strain analysis enables is moving from incident response to intelligence-driven brand protection. Instead of reacting to individual counterfeit finds, teams can map counterfeit ecosystems, prioritise the most impactful threats, and align enforcement, legal, and packaging strategies around real patterns in the market. Over time, as more data is collected and more samples are analysed, the insights compound — patterns become clearer, and brand protection efforts become more proactive, targeted, and effective.
Counterfeit medicine investigations span brand protection, quality, regulatory, legal, supply chain, and commercial teams. TrueMed brings every stakeholder together in a shared platform, turning individual investigations into connected intelligence that strengthens pharmaceutical brand protection over time.
Instant verification at any point in the supply chain. Case data that supports legal action.
Every scan creates a timestamped record. Exportable reports ready for regulatory review.
AI-generated discrepancy analysis with severity grading. Court-ready documentation built automatically.
Identify suspect product at the point of return. Track diversion patterns across regions.
Consumer app data shows where your brand is protected. Arm your sales team with proof points.
No hardware. No packaging changes. Deploy in 24 hours. ROI visible in the first 90 days.
No physical samples. No changes to your packaging. No lengthy implementation. TrueMed transforms your production artwork into an AI-powered authentication model, delivering active protection in minutes, not months.
Upload the production-ready artwork file for the product you want to protect. No physical sample needed. No shipping delays.
The platform creates a Verification Target from your artwork. The AI learns what authentic looks like — at the pixel level.
Share the TrueMed app with investigators, quality teams, or supply chain partners. Verification goes live immediately.
Every suspect product is compared to the Verification Target. Discrepancies are graded by severity. Cases are logged automatically.
Our team of experienced experts specializing in brand value and product protection solutions is at your service. They will work closely with you to craft a tailored solution that addresses your unique requirements. We firmly believe in empowering you to make the decision that best suits your business. Your satisfaction and confidence in our partnership are paramount, and we can’t wait to help you solve through challenges.
