Spotting a fake is just the beginning. What happens next is what truly matters.
With TrueMed, detection instantly triggers a chain of smart, secure, and strategic actions. From real-time alerts and secure data capture to automated response plans and evolving intelligence, every scan builds your ability to respond faster — and smarter — the next time.
Here’s what unfolds the moment a counterfeit enters the system.
- Instant Alert, Verified in Seconds
As soon as a counterfeit is flagged through the TrueMed platform, an alert is triggered. The system cross-checks the suspected inspection against your verified product database — looking for packaging printing to suspect issues, mismatched codes, invalid packaging details, suspicious geolocation, and usage anomalies.
If it’s fake, you know within seconds.
No long investigations. No guesswork. Just a confirmed counterfeit. If needed, results can be quickly confirmed by a human without sending the product to a forensic lab. This allows for a rapid field response based on where the suspect product is found and any upcoming activity in that area.
- Secure Data Capture in Real Time
Each inspection adds more than a result — it adds context:
- Where was the scan performed?
- What does the suspected product look like? Is it authentic? What manufacturing errors are present? Can these patterns be linked to previous cases to indicate systematic counterfeiting across different geolocations?
- What product and batch was it mimicking & exp dates (or serial number if available)?
- How often has this code appeared elsewhere?
- This metadata is instantly logged, encrypted, and routed into your incident management dashboard. You don’t just see that there’s a problem — you see where it’s happening and how it’s evolving.
- Triggered Response Plans
TrueMed’s platform can automatically notify your internal teams, law enforcementg, or regulatory contacts depending on how you’ve configured alerts. That means:
- Your forensic lab people can go and further analyze / confirm the target and instantly print a full PDF report of the case.
- Your supply chain team sees early indicators of diversion.
- Your legal team gets notified to investigate IP infringement.
- Your field force gets real-time instructions to investigate.
Think of it as a digital early warning system—customized to your operations.
- Intelligence That Grows Over Time
Every detected fake becomes a new data point in a continuously growing counterfeit intelligence network. The more you scan, the smarter your system becomes.
- New scan patterns emerge
- Packaging fraud trends are tracked
- High-risk regions are flagged automatically
This feedback loop gives you a strategic edge — and it’s something visual-only solutions can’t deliver.
- Actionable Reports That Drive Change
Weekly and monthly reports are automatically generated to highlight trends and anomalies. This helps you:
- Adjust packaging strategies
- Pinpoint vulnerable supply chain links
- Collaborate more effectively with regulatory agencies and enforcement partners
From field scan to global strategy — TrueMed connects the dots.
The Bottom Line
TrueMed is more than just a scan-and-detect tool. It’s a full-circle defense system that helps you respond faster, smarter, and with real data in hand.
Because stopping counterfeits isn’t about catching fakes one at a time — it’s about learning from every scan and building a defense that scales with the threat.