TrueMed
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TrueMed
The World Health Organization estimates that 1 in 10 medical products in low- and middle-income countries is substandard or falsified. In some regions and product categories—like lifestyle drugs, cancer medications, or injectables—the percentage is even higher.
Common targets include:
- Weight-loss and diabetes drugs (e.g., Ozempic, Mounjaro)
- Oncology treatments
- Painkillers and opioids
- Antibiotics
- Erectile dysfunction drugs
- Lifestyle and beauty injectables (e.g., Botox, dermal fillers)
TrueMed is an AI-powered platform for detecting counterfeit and diverted medical products using packaging and visual analysis. We help pharmaceutical companies and regulators identify fakes instantly—without changing packaging or disrupting supply chains.
TrueMed uses proprietary AI and computer vision technology to scan product packaging and detect subtle indicators of counterfeiting or diversion. Users can scan with a mobile device or integrate with backend systems to flag suspicious products in real time.
We support a wide range of medical products including prescription drugs, over-the-counter products, injectables, vials, and blister packs. Our models are trained to handle both flat and curved surfaces.
TrueMed is headquartered in Finland with operations and deployments worldwide.
We work with pharmaceutical companies, manufacturers, regulators, customs officials, and brand protection teams across the globe.
TrueMed is an AI-powered counterfeit detection platform designed to help pharmaceutical brand protection teams instantly identify fake and diverted medical products—without changing packaging. It strengthens enforcement, preserves brand trust, and supports global anti-counterfeiting efforts.
TrueMed’s patented AI and computer vision technology analyzes visual markers on existing product packaging—such as print quality, alignment, and micro-defects. This allows instant authentication using a mobile phone or lab scanner without any QR codes, holograms, or serialization changes.
Yes. TrueMed is field-ready and works across borders, enabling local teams, customs agents, or partners to verify products on-site. It’s proven effective in high-risk markets, including China, Southeast Asia, and Latin America, where counterfeit prevalence is highest.
Absolutely. TrueMed provides timestamped, scan-level visual evidence of counterfeit or diverted products, which can be used to initiate legal action, notify regulators, or support customs seizures. Our platform enhances traceability and strengthens your case for enforcement.
Users scan packaging using a mobile phone or lab scanner. Within seconds, TrueMed delivers a clear result—authentic, suspicious, or counterfeit—along with a confidence score and metadata. This streamlines field inspections and supports consistent documentation.
TrueMed can detect:
- Sophisticated counterfeits with high-quality packaging
- Diverted products sold outside their intended market
- Repackaged or relabeled products
- Fakes with near-identical visual design
The system constantly learns and improves based on new threat patterns.
Yes. TrueMed supports lab-based workflows for scanning hundreds or thousands of units. It’s ideal for customs labs, QA teams, and internal investigations where batch-level counterfeit detection is needed.
TrueMed is fast to implement. Most deployments happen within weeks—no packaging changes, no delays, and no IT overhaul. This lets your brand protection team scale enforcement quickly and start collecting actionable insights from day one.
TrueMed works with global pharmaceutical companies, enforcement agencies, and packaging security teams to scale brand protection operations. If you’re interested in collaboration, reach out via our contact form or request a demo.