Artificial Intelligence
In an era marked by rapidly advancing technology and increasingly sophisticated counterfeiters, the landscape of counterfeit detection is undergoing a transformative shift, presenting new and formidable challenges. Our clients benefit from cutting-edge artificial intelligence technology that empowers them to combat counterfeiting and organized crime with precision.
Learn about brand and product protection and find out how latest technology supported by artificial intelligence can make more impactful to secure your products in various users and old & future challenges and more enhance your brand’s value.
Shipping has emerged as a significant problem. Transporting suspect samples from one country to another is increasingly problematic, causing considerable delays in the authentication process, and sometimes, it is outright impossible. By digitalizing the process, physical shipping becomes unnecessary, and all steps—from authentication and analysis to evidence reporting—can be conducted without the need for a physical product.
It is often overlooked that inspectors need extensive skills and knowledge about the products they assess. However, the same product can have varying security features across different countries, and naturally, its variants differ. This variation places a significant burden on inspectors to determine the exact type of product they are dealing with.
With TrueMed, where "Inspection" is conducted by machines, these challenges are transferred to the technology. Humans are only required to present the product to a mobile device, while machine authentication and data collection are carried out simultaneously in the brand holder's laboratory.
Product and brand value protection involves a coordinated set of strategies aimed at restricting criminals from introducing fake, stolen, expired or diverted products into the market. These efforts are not confined to any specific channel; they extend to both online marketplaces and traditional brick-and-mortar channels.
AI-driven brand and product protection harnesses the power of artificial intelligence and machine vision to safeguard your brand's integrity and product authenticity. These cutting-edge technologies empower to detect and combat counterfeits and bolster consumer trust, all while staying one step ahead of counterfeiters and unauthorized distributors.
The magic behind the functionality of TrueMed AI lies in its advanced algorithms and machine learning capabilities. It tirelessly analyzes and cross-references data, detecting anomalies, and patterns that would be nearly impossible for the human eye to detect.
TrueMed offers the capability to secure products even after they have been delivered to the market. The protection process takes just a few minutes, and brand owners have the flexibility to select specific countries or market regions they wish to protect.
TrueMed enables to transform any graphical element or detail on product into an effective security feature, so even the most challenging products can be effectively secured using TrueMed technology.
TrueMed makes it possible to analyze all the components without the need for additional security features. With this single technology, it’s possible to secure the entire product comprehensively and effectively.
TrueMed serves as an additional layer of verification that complements serialization seamlessly. The integration of TrueMed leaves no space for discrepancies. If any irregularities arise during the serialization, our system enables instant and comprehensive product authentication, facilitating quick identification and reporting of these issues for resolution.
